1. Personalize Interactions
Personalization is the key to standing out in the market. Operating as a cold or transactional partner is not what the market is calling for today. If you view your prospective customers or clients as a cash source only, there is little incentive to select you over a competitor. Today’s modern client wants to be seen, heard and understood—not just used in an exchange. – Stefanie Ricchio, SRBC Inc.